Connect with your customers

Customer experience interviewing.

A DIY guide for small business

Learn about your customers experience and the difference you make for them - in their own words.

This resource outlines the process to plan, run, and learn from a quick round of interviews.

For best results:

Don't aim to cover too much with your first batch of interviews - treat this as an introduction to the process
Focus on the mindset (listening to understand, rather than to sell or educate) and making it a good experience for you and your interviewees.

This resource is part of a series which aims to help you apply Experience Design methods.

Upcoming in the series:

- Words and labels

- The methods behind making your service easy to use

- Share information about what you offer

- How great service and information can help you build positive, ongoing relationships with your customers