Small business resources

DIY guides to applying customer-centred design in your business.

Each download comes with the content in multiple formats for accessibility.

Connect with your customers

Customer experience interviewing.

Learn about your customers experience and the difference you make for them - in their own words.

This resource outlines the process to plan, run, and learn from a quick round of interviews.

For best results:

Don't aim to cover too much when you start - treat this as an introduction to the process
Focus on the mindset shift - listening to understand, rather than to sell or educate.

The goal is to understand the customer's world on their terms, then you'll be better able to design services to meet their needs.

Check back here each Monday during July for new resources!

- Words and labels

- The methods behind making your service easy to use

- Share information about what you offer

- How great service and information can help you build positive, ongoing relationships with your customers